Carhartt - The Next Responders
Partnered with Working Class Film and Mower Agency to produce a Carhartt documentary-style shoot in rural North Carolina. The film highlights the grit and resilience of linemen — the “second responders” — who work long hours in dangerous conditions to restore power after hurricanes.
Led logistics for a traveling Detroit crew, navigating multiple locations, extreme summer heat, and a demanding schedule. The project required balancing creative storytelling with operational problem-solving to capture authentic, human moments.
The result is a raw, powerful piece that celebrates resilience, community, and the people who literally keep the lights on.nels.