This video introduces Axalta’s NextJet, a breakthrough digital paint technology that’s redefining precision and sustainability in automotive manufacturing. Designed for OEMs and industry stakeholders, the film showcases how NextJet enables exact paint placement, greater design flexibility, and a projected 30% reduction in CO₂ emissions.

I produced the full project—live action, postproduction, and motion graphics—combining photorealistic 3D effects rendered in Unreal Engine with clean, modern visuals to match the brand’s forward-thinking positioning. Written, Directed and edited by Nick Sullivan at the Imagination Agency. The result is a high-impact launch asset used globally across digital and sales channels.