To celebrate the new Ford Expedition rolling off the line, Ford hosted a high-profile event at the Kentucky Truck Plant in Louisville, attended by employees, media, and company leadership. This opening film kicked off the event.

Nick Sullivan at the Imagination Agency wrote the narrative and did the editorial. I helped shape the story, produced the shoot and postproduction, and produced the speaker support content for executive presentations. It was a proud moment to help bring this launch to life for such a wide-ranging audience.