For the reveal of the 2025 Mustang RTR at the Detroit Auto Show, Ford opened the event with this high-impact film, shot overnight at the iconic Michigan Theater Parking Garage in downtown Detroit. A professional driver drifted a camouflaged RTR through a custom-lit set, creating a cinematic lead-in to the live experience. The film ended with the car appearing to drive offscreen—just before the real vehicle emerged onstage.

Nick Sullivan at the Imagination Agency was the Director and did the editorial. I produced the shoot and postproduction, which included sub-zero night production, coordinated drone filming, and screen formats tailored to the wide, immersive event display. The film served as a key storytelling and energy-setting moment for press, employees, and brand stakeholders alike.