For the reveal of the 2025 Mustang RTR at the Detroit Auto Show, Ford opened the event with a high-impact film shot overnight inside the iconic Michigan Theater Parking Garage in downtown Detroit. A professional driver drifted a camouflaged RTR through a custom-lit set, creating a cinematic lead-in to the live unveiling. The film ended with the car appearing to drive offscreen—just as the real vehicle roared onto the stage.

Directed and edited by Nick Sullivan at Imagination, with Get Super Rad Detroit handling production. I produced the shoot and post, managing sub-zero overnight conditions, drone coordination, and multiple screen formats for the ultra-wide, immersive event display. The film became a signature storytelling moment—setting the tone and energy for press, employees, and brand partners alike.