One of a series of three :20 comedic spots created to highlight the benefits of Ford’s EcoBoost engine. This installment features Dolph Lundgren braving Detroit’s City Airport in sub-zero temperatures—alongside a cast and crew who took the cold in stride to deliver a sharp, lighthearted performance.

Directed by Brett Warkentien and produced by Scott Dodoro, the campaign balanced humor with technical storytelling. As Director of Studio Operations at Mindfield, I led client service, executive production, and postproduction/studio services—overseeing delivery across all three spots.

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